Hello, I'm Rhiannah B.

Welcome to UNDERFOUND® the home of the best in European luxury and exclusive independent designers all in one place. Our mission is simple, to build a community for consumers to discover and engage with some the UK's hottest up and coming independent designers with a platform that is supportive of their vision and goals. Simultaneously we offer a curated selection of key pieces from some of Europe's best and most exclusive, luxury fashion houses to continue that ability to cater for the more selective and discerning shopper. We set out to be the antidote to fast fashion with a focus on sustainable, low production runs, one offs and bespoke items whilst offering a slick online experience and face to face pop up shops nationwide alongside our flagship store Underfound Altrincham.